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Gillette, masculinity and how to avoid the pitfalls of marketing with a message

Gillette, masculinity and how to avoid the pitfalls of marketing with a message

For purpose-driven marketing to work it has to feel consistent and authentic. But Gillette’s campaign feels neither.

Stephen BevanJanuary 21, 2019Comment

Pret a Manger and "broken windows" syndrome

Pret a Manger and "broken windows" syndrome

Pret a Manger and Unilever are just the latest companies to learn the lesson that the time to mend any “broken windows” in your reputation is before a crisis hits.

Stephen BevanOctober 10, 2018Comment

How to turn a small crisis into a major PR triumph

How to turn a small crisis into a major PR triumph

Stephen BevanMarch 4, 2018Comment

The strange case of Lady Doritos, the new snack for women that never was

The strange case of Lady Doritos, the new snack for women that never was

Stephen BevanFebruary 6, 2018Comment

A new era of pay transparency

A new era of pay transparency

Stephen BevanFebruary 5, 2018Comment

Media relations is dead? That's the real fake news

Media relations is dead? That's the real fake news

Stephen BevanJanuary 22, 2018media relations, public relations, media, Facebook, newspapers, social media, Daily Mail, The Times, The Sunday Times, fake newsComment

Cauliflowers, hoodies and the danger of group think

Cauliflowers, hoodies and the danger of group think

Stephen BevanJanuary 11, 2018H&M, M&S, reputation riskComment

Royal Mail hits back and misfires

Royal Mail hits back and misfires

Stephen BevanNovember 20, 2017Comment

Harvey Weinstein is your problem too

Harvey Weinstein is your problem too

Stephen BevanNovember 1, 2017Comment

Don't Be Evil

Don't Be Evil

Stephen BevanAugust 9, 2017Comment